Super Bowl experts
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an interview SUPER BOWL WEEK EXPERT ALERT
Race, gambling and million dollar commercials at the Super Bowl
It sounds like a typical Super Bowl Sunday: $2.6 million for a 30-second television commercial (one that features a man proposing marriage to boot) and betting men and women putting hundreds of millions of gambling dollars on the line. But this year's competition makes history with the assurance that an African-American head coach will take home the Lombardi Trophy. University of Minnesota experts who can discuss all of these topics are:
Doug Hartmann, University of Minnesota professor of sociology
Hartmann can discuss the relation of race and sport and the context of Sunday's historic game. He can also talk about why football and the Super Bowl are so important to men. Hartmann co-wrote the article, “The Sanctity of Sunday Afternoon Football: Why Men Love Sports.”
John Eighmey, University of Minnesota School of Journalism and Mass Communication professor
Eighmey is the Raymond O. Mithun Land Grant Chair in Advertising and a national authority on advertising, marketing and mass communications and is available to speak about Super Bowl advertising. He can also talk about what companies use Super Bowl advertising to reach their target audiences and why others do not.
Ken Winters, University of Minnesota professor of psychiatry
Winters has been studying addictive behaviors for the past three decades. His research focuses on problem gambling, and he can discuss its root causes.
Request below or contact Patty Mattern at (612) 624-2801.
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