Expert available to talk about advantages and disadvantages of political advertising
 Request
an interview The election cycle is getting longer, with obvious consequences -- more money and more time and, in this case, more candidates. A University of Minnesota expert who can discuss how these emerging issues affect political advertising is:
Rohini Ahluwalia, U of M Carlson School of Management associate professor of marketing
According to Ahluwalia, more money and more time means extended opportunities for advertising.
“Advertising is an important tool for candidates. Its effectiveness is, however, not always clearly understood by the candidates and their campaign managers,” Ahluwalia said. “For instance, an important but often misunderstood issue is, when should a candidate go negative and what are the potential downsides of using negative campaigning in your communications strategy?”
Ahluwalia is actively involved in the Association for Consumer Research. She has appeared on NPR, CBS and Fox News.
To interview Ahluwalia on the role of advertising in the political arena please contact Patty Mattern at (612) 624-2801.
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