U of M professor weighs in on what the NBA can do to overcome its officiating scandal
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an interview U of M sport management professor weighs in on what the NBA can do to overcome its officiating scandal
NBA commissioner David Stern held a press conference yesterday explaining the latest allegations that a league referee, with ties to organized crime, was betting on games that he was officiating. A U of M professor who can discuss some of the options Stern has to save his league is:
Stephen Ross, University of Minnesota sport management professor
Ross, who studies sports marketing and branding, says the most important move for the league now is to reassure its fan base that it is working to restore its credibility. Most effectively this can be done by “creating new policies that will better police its officials and ensure the game’s integrity.”
To interview Ross, contact Patty Mattern at (612) 624-2801.
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