Let the shopping begin - but what's in store for retailers this season?
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an interview Let the shopping begin -- but what's in store for retailers this season?
It’s the week of the infamous “Black Friday,” the day after Thanksgiving that signifies the start of the holiday shopping season, and retailers are revving up their promotions and deals for the onslaught of shoppers. But this year, in the midst of a slumping housing market and rising energy prices, businesses are worried about how wide consumers will open their wallets. A University of Minnesota expert who can give some perspective on the concerns of retailers is:
Mark Bergen, professor of marketing and chair of the department of marketing at the University of Minnesota Carlson School of Management
Bergen can discuss the challenges that retailers are facing and strategies they can employ during this time of spending uncertainty. An expert in pricing and marketing strategy, Bergen can also speak to the economic impact of the holidays and the ever-increasing size of the buying season.
To interview Ross, contact Drew Swain at (612) 625-8962.
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