Marketing Communications
What is the role of the University of Minnesota? How does the work of our students, staff and faculty make a difference in the world?
Marketing communications answers these questions and shares the University’s compelling stories of research, teaching and outreach to those throughout the state, country and world. We develop strategies that will help others better understand the University’s mission to improve the human condition through the advancement of knowledge and how this translates into a premier education, strong state economy and enhanced quality of life.
Marketing Communications is comprised of professionals in marketing, electronic communications, and creative services (design, writing, editing, and photography.)
How do we do this?
We show the world how the U of M is Driven to Discover. We communicate our brand essence in creative and engaging ways through a variety of media channels.
We collaborate with campuses, colleges, and units to develop clear and compelling communications strategies and provide tools that help them integrate the U brand into their communications.
We take the pulse of our internal and external audiences with market research to make sure our messages are breaking through and resonating.
For more information, contact Ann Aronson at 612-624-1755 or aronson@umn.edu or Laura Johnson at 612-626-3527 or lkj@umn.edu.
Additional resources and services
Graphic Standards — Provides rules for using the University of Minnesota wordmark, logos, colors, and brand, which are governed by the Use of the University's Trademarks, Logos, Colors, and Seal policy.
eCommunication Standards — A collection of resources for University of Minnesota Web site developers and electronic communications professionals, including the University Web templates and standards and e-mail templates and standards.
Photography and Filming Guidelines —Contact Drew Swain at 612-625-8962 or dswain@umn.edu to request, plan, and execute photo, film, or video shoots at the University of Minnesota.
University Facts and Figures
2007-08 Twin Cities Visitors Guide and Map
University Images Library (Log on required)
University Logos and Trademarks (Log on required)
University Style Manual
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