Marketing Communications and Creative Services are responsible for building, enhancing, and protecting the University’s image and reputation through marketing communications initiatives that inspire and inform internal and external audiences. To accomplish this, we lead the institution’s branding efforts and collaborate with campuses, colleges, units, faculty, administration, students and alumni in activities designed to support the goals and objectives of individual units and the overall University.
We are comprised of professionals in strategic marketing, electronic communications, shared media, design, writing, editing, multimedia, and photography.
We show the world how the U of M is Driven to Discover. We interpret the University’s brand in creative and effective ways and provide templates and tools that convey the character and identity of individual units while maintaining the strong connection to the larger U of M brand.
We develop a viable marketing approach that assists units with specific marketing and communications projects. This approach is big picture in scope to direct effective and consistent University branding that is more broadly conceived.
We take the pulse of our internal and external audiences with market research to make sure our messages are breaking through and resonating.
For creative services information, contact Laura Johnson at 612-626-3527 or firstname.lastname@example.org.
Our Brand—Provides standards, guidelines, graphics, and templates for print and electronic media when using the University of Minnesota wordmark, logos, colors, and brand, which are governed by the University’s Brand Policy: Trademarks, Logos, Colors, and Seal.
Driven to Discover campaign
Photography and Filming Guidelines—Contact Philip Kelley at 612-625-8962 or email@example.com to request film and video shoots at the University of Minnesota.