University Relations

Marketing Communications and Creative Services

Word document containing official University marks.

Marketing Communications and Creative Services are responsible for building, enhancing, and protecting the University’s image and reputation through marketing communications initiatives that inspire and inform internal and external audiences. To accomplish this, we lead the institution’s branding efforts and collaborate with campuses, colleges, units, faculty, administration, students and alumni in activities designed to support the goals and objectives of individual units and the overall University.

We are comprised of professionals in strategic marketing, electronic communications, shared media, design, writing, editing, multimedia, and photography.

How Do We Do This?

We show the world how the U of M is Driven to Discover. We interpret the University’s brand in creative and effective ways and provide templates and tools that convey the character and identity of individual units while maintaining the strong connection to the larger U of M brand.

We develop a viable marketing approach that assists units with specific marketing and communications projects. This approach is big picture in scope to direct effective and consistent University branding that is more broadly conceived.

We take the pulse of our internal and external audiences with market research to make sure our messages are breaking through and resonating.

For marketing information, contact Ann Aronson at 612-624-1755 or aronson@umn.edu or Philip Kelley at 612-625-8962 or pgk@umn.edu.

For creative services information, contact Laura Johnson at 612-626-3527 or lkj@umn.edu.

Resources and Services

Our Brand—Provides standards, guidelines, graphics, and templates for print and electronic media when using the University of Minnesota wordmark, logos, colors, and brand, which are governed by the University’s Brand Policy: Trademarks, Logos, Colors, and Seal.

Social Media Guidelines

Discover website and campaign

Photography and Filming Guidelines—Contact Philip Kelley at 612-625-8962 or pgk@umn.edu to request film and video shoots at the University of Minnesota.

University Facts and Figures

University Photo Library