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This page is a collection of links to information and resources related to mass email, Lyris or otherwise. If you find something worth including, send an email to email@example.com.
Also see the articles referenced in the effective subject lines section. As the first article reference points out, this is a difficult area, especially in the body of your message. Test, test, test.
This topic was covered at the June 20, 2008 meeting of the mass email user group.