Mass E-mail Resources & Links

This page is a collection of links to information and resources related to mass e-mail, Lyris or otherwise. If you find something worth including, send an e-mail to ecomm@umn.edu.

Sites & Collections

• Email Standards Project
• Lyris HQ
• MarketingSherpa: Email Marketing
• EmailLabs: Email Marketing Articles
• Boomerang: Email Marketing News and Tips

Individual Articles, Reports, and Presentations

• University of Minnesota Communicators Forum "Strategic Options for E-mail" panel (recorded)
• Ensuring your HTML emails look great and get delivered
• MailerMailer Email Marketing Metrics Report
• How we read online

Tools

• For converting CSS rules to inline styles
  • Inline styler
  • Emogrifier

Topic: Avoiding Spam Blocking/Filtering

Also see the articles referenced in the effective subject lines section. As the first article reference points out, this is a difficult area, especially in the body of your message. Test, test, test.

• Spam Filter Trigger Words
• Subject Line Spam Trigger Words
• Spam Filter Words: Trigger Words That Filter Emails
• Microsoft Junk E-mail Filter Readme

Topic: Effective Subject Lines

This topic was covered at the June 20, 2008 meeting of the mass e-mail user group.

• Three Words to Avoid in Emails
• Best Practices in Writing Email Subject Lines
• Email Subject Lines: 15 Rules to Write Them Right
• 15 Tips for Improved Subject Lines