eNews Privacy, Mission, and Tracking Information

This policy outlines how the University collects and uses information about recipients of eNews, a bi-weekly e-mail newsletter for alumni and friends of the University. This policy is consistent with University Board of Regents approved online privacy, data protection, and Web publishing policies.

eNews Mission

U of M eNews is a biweekly e-mail newsletter for alumni and friends of the University of Minnesota. The newsletter, a free information source prepared by University Relations in conjunction with the University of Minnesota Alumni Association, helps alumni and friends stay connected to the University of Minnesota campuses in Minnesota, St. Paul, Crookston, Morris, and Duluth.

Tracking Information

To better understand reader interest and behavior, the University of Minnesota tracks:

• number of eNews e-mails opened
• number of eNews e-mails deleted before being opened
• number of readers who choose to visit eNews Web site
• general reader statistics including how many clicks each item in eNews receives
• reader interest trends over time
• recipients who do not open eNews for an extended period. Periodically, these people will be asked to reaffirm their subscription in order to maintain a subscriber base of interested readers.

The University does not otherwise track individually identifiable habits, but rather general trends and use. This information is stored only as a log file for review to improve the value of eNews for its readers.

eNews Web Site

The eNews Web site (www.umnnews.umn.edu/Publication/eNews.html) includes current issues of eNews (past articles are available via the site search), and a place for people to subscribe or unsubscribe. As part of the subscription process, people are required to provide their name and e-mail address. Optional information, including home address, relationship to the University, and college/campus information for alumni, may be provided.

Contacting eNews

Questions about this privacy statement or the practices of eNews can be directed to: enews@umn.edu, or call University Relations at 612-624-6868.

For questions about general University of Minnesota security measures see the University policy, Collecting Information From Visitors to University Web Sites.

Effective April 2003