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2007 Maroon & Gold Awards

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Categories & Criteria

Categories and criteria for the Maroon & Gold Awards is updated each year as a new awards committee is formed. Below are the guidelines for the 2007 awards.

2007 Awards Categories & Criteria

Entries fall into four communications categories:

• Campaign/Series
• Multimedia
• Print
• Writing

Once you decide which category best fits your entry, classify your project by its purpose: instructional, promotional, periodical, or informational. This allows our judges to compare your entry to others in the same classification. Examples for each classification are provided to guide you.

Each entry will be judged on its overall success at meeting its stated purpose and representing the University of Minnesota at its best, as demonstrated by the components listed within the four main categories.

Do you have a question about which category to choose? Check the Awards FAQ.

Campaign/Series

Criteria—Two or more collateral pieces in various formats; coherent identity and message; design and content synergy, creativity and originality, technical execution; planned distribution strategy.

• Instructional—e.g., community outreach, library resources
   
• Promotional—e.g., conferences, events, services
   
• Periodical—e.g., seasonal or cyclic campaign for a major event or issue
   
• Informational—e.g., professional or institutional networks, resource databases, directories

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Multimedia

Criteria—Electronic formats, based on information architecture, graphics and/or photography, flexibility, interactivity, accessibility, innovation, and creativity in an electronic media format (e.g., Web sites, DVDs, animation, video, others).

Please do not submit password-protected sites that contain sensitive information or may cause concern for site security. Password protected sites may be submitted if a generic username and password is submitted with the entry. The username and password will be used only on a single day designated for judging (tentatively April 7, 2007).

• Instructional—e.g., online courses, reference materials, advising, workshops
   
• Promotional—e.g., college programs, events, services, clubs, calendars
   
• Periodical—e.g., online annual reports, magazines, college bulletins
   
• Informational—e.g., online newsletters, correspondence, directories, public service announcements

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Print

Criteria—Concept, writing, design, craftsmanship, structure/format, choice of paper stock, color/texture inks, typography, photos and graphics, printing, and budget.

• Instructional—e.g., course materials, handbooks, manuals
   
• Promotional—e.g., advertisements, posters, invitations, ads, t-shirts, specialty items, calendars, flyers
   
• Periodicals—e.g., annual reports, view books, magazines
   
• Informational— e.g., brochures, newsletters, signage, catalogs

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Writing

Criteria—Significance, relevance, and organization of the subject matter; prose, grammar, punctuation, voice, tone, and style as appropriate to the entry's classification.

• Instructional—e.g., handbooks, manuals, course syllabus, presentations
   
• Promotional—e.g., brochures, advertisements, flyers
   
• Periodical—e.g., annual reports, view books, college bulletins, magazine features
   
• Informational—e.g., public service announcements, speeches, catalogs
   
• News/editorial—e.g., news releases, editorials, reporting 

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Home | Awards | Categories | Eligibility | Judges | How To Enter | Contact | Awards Archive