MAROON: CAMPAIGN/SERIES
College of Education and Human Development
Minnesota State Fair College Booth: Adventure Learning

Creative Team:

Jeff Abuzzahab, interactive media designer and display coordinator
Nance Longley, graphic designer
Rebecca Noran, graphic designer and writer
Peggy Rader, project manager
Arctic Transect 2004 team, videographers and consultants
Christopher Silsby, systems administrator
Facilities Management, setups
Printing Services, printer
CEHD volunteers who staffed the booth

Objectives:

-Promote polarhusky.com.
-Spread awareness of the free curriculum.
-Bring larger audience to the booth where they could view information about other college programs.

Outcomes:

-The booth “created the opportunity to showcase innovative teaching ideas we’re sponsoring” and... raise awareness of the free K-12 curriculum offered through polarhusky.com
-The 14-foot dogsled lashed vertically to the booth was quite a draw.
-Interactive opportunities provided a longer than average visit time for many participants, giving volunteer staff more time to interact with them and tell them great things about the college.