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Vol. XL No. 8; March 3, 2010
Editor: Adam Overland,

For additional news, information, and resources about U faculty and staff, visit the Faculty and Staff website. Follow us on Twitter at UFacultyStaff.

Inside This Issue
--Features: Mushing for a cause.
--People: Distinguished philosopher Antony Duff joins U of M Law School faculty; and more.

Campus Announcements and Events
University-wide | Crookston | Duluth | Morris | Rochester | Twin Cities

FEATURES: Big, burly lumberjacks in pink boas and bras riding behind dogs for a good cause. This strange scenario unfolds each year during the annual Mush for a Cure charitable event to benefit the National Breast Cancer Foundation. Senior analyst and programmer in the College of Veterinary Medicine Ricq Pattay makes sure he's along for the ride. It's quite a different view than what he sees from his cubicle. For more information, read "Mushing for a cause."

BRIEF MONTHLY TOP THREE. In case you missed it, the top three stories appearing within Brief during the month of February, as measured by readership numbers, were "Attachment: The gift that keeps on giving," "Sitting with Erik Storlie," and "The Quality Fair and some email advice."

PEOPLE: Distinguished philosopher Antony Duff joins U of M Law School faculty; Regents Professor Eric Sheppard will serve as codirector, with Karen Brown, of the Interdisciplinary Center for the Study of Global Change; Senior Vice President for Health Sciences and the Dean of the Medical School Frank Cerra plans to retire from his position effective December 31; associate University librarian Peggy Johnson is the recipient of the 2010 Ross Atkinson Lifetime Achievement Award; PFund announced that its 2010 Power of One Award will be given to Max Gries; U in the News features U faculty cited in the media. Read about these topics and more in People.



NEW REQUIRED PROTOCOL FOR UNIVERSITY SURVEY AND SAMPLING ACTIVITIES has been instituted by the Office of Planning and Analysis (OPA). The new protocol is designed to offer better service to members of the University community who need to survey faculty, staff, students, alumni, job or research applicants, or other constituents. A newly created OPA survey advisory team will review all survey requests to ensure alignment with institutional requirements. For more information, including an introduction to the new protocol, the protocol details, and the activity request form, see University surveys.

VENDOR DEMONSTRATIONS FOR THE UNIVERSITY DATA AND ACCOMPLISHMENTS TRACKING ARCHIVE (UDATA) systemwide faculty/staff database initiative will include Digital Measures, March 5, and Key Solutions, March 9, both at 8 a.m.-noon, 402 Walter Library. All are welcome to attend. For live viewing, see UMConnect.

"WRITE WINNING GRANTS" comprehensively addresses both practical and conceptual aspects important to the proposal writing process. The seminar is designed for faculty members, graduate students, and postdoctoral research fellows who have had some exposure to writing grant applications, either through training, mentoring, or personal experience. Emphasis is given to topics such as idea development, identification of the most appropriate granting agency, how to write for reviewers, and proven tips and strategies for presenting an applicant's case to reviewers. April 27, 8:30 a.m.-5 p.m., Radisson University Hotel. For registration and more information, see write grants.

BRAND POLICY REMINDER. The University's new brand policy includes tools and resources to help colleges, schools, and departments from across the U achieve communications objectives within policy standards. The policy is enhancing consistency throughout communications, resulting in cost savings and a stronger reputation. Print and electronic communications materials, including websites, are expected to meet policy standards by Dec. 2010. Standards include required use of the wordmark and maroon and gold, use of official headers and footers with University websites, and phasing out or repurposing individual logos and taglines. New resources, including a secondary color palette and social networking guidelines, are also available. For more information, see U of M Brand Policy. Those interested in meeting with University Relations on how to implement the brand policy or related standards should email Drew Swain.

THE 2010 PUBLIC HEALTH INSTITUTE HAS BEEN SCHEDULED May 24-June 11. The institute offers a variety of courses for everyone practicing or studying public health or related fields. Participants can expand their professional expertise, learn best practices, broaden career options, or explore new areas of interest. Courses emphasize theory to practice, with opportunities for field trips, case studies, hands-on labs, and simulations. For registration and more information, see Public Health Institute. Call 612-626-4515 or email health to request a print catalog.

U OF M MOMENT: Why do jingles stick in our heads? Have you ever had a certain commercial jingle that you couldn't get out of your head? Joe Redden, a marketing professor in the Carlson School of Management, studies marketing satiation and explains why these “sticky” songs, or "earworms," can serve as effective tools for advertisers. Redden says the best jingles will not only stick in our heads--they also must convey an effective message for the advertiser. For more information, listen to the U of M Moment.

CONTEXTS, a quarterly sociological magazine housed at the University of Minnesota, is offering free downloads of the magazine from March 1 through March 15. The issue's theme is an aging America, in which much of our society including its social policies to approaches and community involvement isn't yet prepared for the changes aging will bring. For more information, see Contexts free download.


STUDENTS TODAY, LEADERS FOREVER PAY IT FORWARD TOUR begins March 12. Over a nine-day period, 30 students from UMC will travel by bus, visiting six cities including their final destination, Washington, D.C. The team of students will volunteer in the cities they visit and learn about area cultures and social issues. For more information, see pay it forward.

"LEADER OF THE PACK," a musical theater production based on the life and music of Ellie Greenwich, will be performed March 4-7, 7:30 p.m., Kiehle Auditorium. Greenwich was a well-known American pop music singer, songwriter, and record producer. Adults $5; children under 10, $3; $15 max for families. For more information, see Leader of the Pack.


"WRITING TRADESWOMEN BACK INTO HISTORY," a presentation by Jane LaTour, will be hosted by the Department of Women's Studies, March 9, 7 p.m., 80 Montague Hall. LaTour is author of Sisters in the Brotherhoods, a book based on oral histories about women who first broke into the trades and trade unions in New York City during the 70s and 80s. She will be available to speak to classes and groups on the UMD campus the evening of March 8, and during the day, before her presentation, on March 9. To schedule a class presentation by LaTour, call 218-726-7953 or email Women's History Month.

UMD MUSIC DEPARTMENT PRESENTS THE OVATION GUEST ARTIST SERIES featuring Jazz performer Matt Wilson with Arts and Crafts, March 5, 7:30 p.m., Weber Music Hall. Wilson was voted #1 Rising Star Drummer in 2003, 2004, and 2005 in Downbeat magazine's Critic's Poll. Adults $19, seniors $17, students $5, UMD students $3. For more information, call 218-726-8877, or see UMD Music.

UMD ALUMNI ASSOCIATION WILL BE AT SPIRIT MOUNTAIN, March 6, 12:30-2 p.m., Fireside Room, Spirit Mountain Chalet. Special rental and lift ticket discounts will be available for purchase by alumni, faculty, and staff until 2 p.m. by calling 218-624-8531. Cost: $5/person for lunch (Chef Garth's chili). For reservations, call 218-726-7164 or email alumni.


UMM WILL HOST ITS 37TH ANNUAL WORLD TOUCH CULTURAL HERITAGE WEEK with events from March 27 through April 1. "Breaking Barriers Through Laughter" is this year’s theme. All events are free and open to the public. For more information, see heritage week.

THE CONCERT CHOIR, under the direction of associate professor of music Kenneth Hodgson, will perform in cities throughout the West Coast during its 2010 spring tour beginning March 13. The tour culminates with a home concert March 25, 7:30 p.m., Recital Hall, Humanities Fine Arts. Free and open to the public. For more information, see concert choir.


UMR COLLEGE GOAL SUNDAY gave parents and students working on their free application for federal student aid a chance to come out to UMR for assistance. UMR plans to hold the event again next year. For more information, see college goal.

Twin Cities:

THE U WAS RECOGNIZED BY XCEL ENERGY for outstanding efforts to save energy. At its annual Energy Efficiency Expo 2010, seven Minnesota businesses were recognized for electric and gas savings. The U achieved the largest electrical savings in the commercial category in 2009, conserving almost 1,800 kilowatts of electricity--enough to power over 750 homes for a year. For more information, see the news release.

MARTIN LUTHER KING SOCIAL JUSTICE SERIES is a yearlong program of concerts, lectures, films, symposia, and other events designed to spur ongoing dialogue about how race, ethnicity, and other differences play out in our lives and our communities. The next event is an International Women's Day Celebration, March 6, 8 a.m.–3 p.m., Coffman Memorial Union. Leymah Gbowee, Liberian peace and human rights activist featured in the documentary Pray the Devil Back to Hell is the keynote speaker. For more information and a list of upcoming events, see MLK social justice PDF.

PREPARING FOR A DIFFICULT CONVERSATION: Techniques and Approaches for Tough Talks will give graduate advisers tools, techniques, and approaches for effectively communicating a difficult message to their advisees. Sponsored by the Graduate School with the Student Conflict Resolution Center and the Office of Conflict Resolution. March 22, 3-5 p.m., Campus Club, Coffman Union. Space is limited and early registration is encouraged. For registration and more information, see difficult conversation.

MINI MEDICAL SCHOOL SPRING SERIES WILL FOCUS ON CHILDREN'S HEALTH. Each semester, the U delivers a unique opportunity for lifelong learners to explore the science of health and disease. This spring's five-week course, Healthy Kids, Healthy Communities, focuses on childhood cancers, juvenile diabetes, allergies and asthma, and more. March 22, 29, and April 12, 19, 26 (Mondays), 6-8:30 p.m., Coffman Union Theater. $60-$80. For more information, call 612-626-7072 or see Mini Medical School.

FUNDING FOR THE U's NATIONAL CENTER FOR FOOD PROTECTION AND DEFENSE (NCFPD) has been renewed by the Department of Homeland Security. The center anticipates $20 million over six years to protect the nation’s food supply. Led by the U of M, NCFPD is a multidisciplinary, mission-focused, research and education consortium addressing the real and potentially catastrophic threat of intentional contamination of the nation’s food supply. For more information, see NCFPD funding.

"THE TOP COMPANIES FOR DEVELOPING LEADERS: Findings from Hewitt Associates' 2009 Top Companies for Leaders Study" is the topic of a presentation and panel discussion hosted by the Center for Integrative Leadership. April 13, 6-8 p.m., with a social hour from 5-6 p.m., Cowles Auditorium, Humphrey Institute. Panelists will include leaders from General Mills, Cargill, 3M, and Target, moderated by Louis Quast. Free and open to the public, but an RSVP is required. For more information and to RSVP, see leadership.

THE GOVERNING NANOBIOTECHNOLOGY: REINVENTING OVERSIGHT FOR THE 21st CENTURY conference will present the findings and recommendations from an NSF-funded project on NIRT: Evaluating Oversight Models for Active Nanostructures and Nanosystems: Learning from Past Technologies in a Societal Context. The project has assessed five historical oversight models for drugs, devices, gene transfer, genetically engineered organisms in the food supply, and chemicals in the workplace using a comparative approach. April 15, 8:30 a.m.-4:45 p.m., Cowles Auditorium, Humphrey Center. Registration Fee: $50 (includes parking and lunch), $10 for students. For more information, see nano oversight.

THE JOHN S. NAJARIAN LECTURE IN TRANSPLANTATION: "The Humoral Theory of Transplantation: Are you a Convert?" will feature world renowned leader in defining tissue typing Paul Terasaki, UCLA professor emeritus, Terasaki Foundation Laboratory, Los Angeles. April 20, 7 a.m., Grand Rounds; 8 a.m., lecture, Mayo Memorial Auditorium.

SAVE THE DATE: Interdisciplinary Approaches to Reducing Health Disparities: Where to go from Here. David Williams, Harvard, and Alice Ammerman, University of North Carolina at Chapel Hill, will explore strategies to reduce health disparities that target the underlying causes of health disparities in minority and low-income populations. Special attention will be given to strategies that draw on perspectives from multiple disciplines. April 23, 9:30 a.m.-noon, Coffman Union Theater. Free and open to the public. For more information, see reducing disparities.

CROSS-SECTOR LEADERSHIP FOR THE GREEN ECONOMY CONFERENCE will bring together leaders from public, private, nonprofit, and academic sectors to discuss how to build a viable and sustainable green economy with new forms of cross-sector leadership. April 29-30, Radisson University Hotel. For registration and more information, see green economy.

MICROSOFT OFFICE, WINDOWS OS SOFTWARE PRICES WILL CHANGE. The price of Microsoft Office and Windows operating system software available to students through the Microsoft Campus Agreement program will increase April 30. Microsoft software prices for students will be $40 for Office software and $35 for Windows operating system upgrade software, which includes the cost of the media. Under the new structure, the University will continue to pay for a portion of the software license for students. For more information about the Microsoft Campus Agreement and to order software, see UTools.

SAVE THE DATE: The International Society of Behavioral Nutrition and Physical Activity (ISBNPA) annual meeting will take place June 9-12, hosted by the School of Public Health. ISBNPA is a professional organization committed to the betterment of human health and the free exchange of findings regarding diet and physical activity research, programs, and policy. The annual meeting brings together leaders from major universities, medical schools, industry, government, and NGOs with professional expertise spanning medicine, nursing, dietetics, kinesiology, epidemiology, psychology, public health, and nutrition. For registration and more information, see ISBNPA meeting.

MORE EVENTS include Frontiers in the Environment: One Health with Katey Pelican (March 3); New Media Research Breakfast (March 4); Kuftinec and Zipes: "Arts, Humanities and the Social" (March 5); International Women's Day (March 6); Men's Basketball vs. Iowa (March 7); The Daphne Berdahl Memorial Lecture: John Borneman (March 8). SEE THESE AND MORE TWIN CITIES CAMPUS EVENTS.

UNIVERSITY ATHLETICS: Golden Gophers | UMD Bulldogs | UMM Cougars | UMC Golden Eagles

Published by Internal Communications in the Office of University Relations at the University of Minnesota. Please send comments, questions, or submissions to the editor at The deadline for submissions is noon on the Friday before publication. All Twin Cities event submissions are handled through the events calendar at

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