FORD PLANT CASE STUDY

Senior Citizen

You are proud of your age and the wisdom that it represents. You have been active, for example, in community politics and local organizations. You have recently retired, having worked for 40 years as a pharmacist on Ford Parkway.

You live on the second-to-top floor of the high-rise next to the Ford plant. You would have liked more luxurious accommodations, but on your retirement and social security you could only afford this apartment (though you do value staying in the neighborhood, and you enjoy the dramatic view south over the Mississippi from your window).

Your business undoubtedly benefited from Ford in the past, yet now you find yourself threatened by your once good neighbor. Some particular questions that you need to resolve:

Be sure to read the Background carefully for information that is relevant to these questions and your position.


Remember that the aim in adopting a stakeholder's perspective is not to "act out" someone else's role or to make decisions according to some stereotyped view of how another person "should" act. Rather, you should focus on the stakeholder's concerns and consider how YOU would act in a similar situtation.


Introduction

Background

Map

Roles

Questions

Images