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University of Minnesota has a partnership with The MN Minority Media Coalition (MMMC) and Bayard Advertising (formerly Ludlow Advertising), to provide hiring authorities with media consultants who can help with the placement of employment ads.
The MMMC should be utilized to place targeted diversity advertisements (Asian Pages, The African News Journal, The Circle News, Hmong Times, Insight News, La Prensa, Minnesota Spokesman-Recorder, radio, Internet, etc.) and Bayard Advertising, Inc. utilized to place mainstream advertisements (Star Tribune, St. Paul Pioneer Press, suburban publications, Internet, radio, TV, billboards, etc.).
Utilizing the services of both media consultants is FREE. In most cases, they receive their commission from the media, so you are only charged the current line rate for each publication.
When working directly with the Minority Coalition, be sure to mention that the University of Minnesota is a member of the Upper Midwest Higher Education Recruitment Consortium (UMW HERC) and a HERC-wide discount will be applied.
You are encouraged to take advantage of this service to improve the quality, diversity, and quantity of applicants for your vacant positions.
Contact the MMMC or Bayard Advertising via phone/fax/email with vacancy information (email is preferred), including requisition number, where to apply, equal opportunity statement, and indicating whether the ad will be an in-column or display ad. Also include your phone number and billing address. In addition, if you would like an account string or other accounting number referenced on your invoice, please let your Account Rep know that when you call in your advertising request. For MMMC advertising, indicate that the U of M is a HERC institution and that the HERC discount should apply.
For many positions you may wish to contact both the MMMC and Bayard Advertising.
Raymond Boyd (Minnesota Spokesman-Recorder) or Jonathan Bush (Bayard) will write the ad. You may also write your own ad or write the majority of the ad and get input from Raymond or Jonathan, if you prefer.
If you are running a display ad, graphic designers will work on the design of the ad at either location.
MN Minority Media Coalition