Text Size: Default Text Size Text Size Medium Text Size Large
Block M. Skip to Main Content
University of Minnesota

What's Inside

HR Academy: Resources for Campus HR

OHR Quick Links



Procedures for Placing Job Advertisements

Job Advertising Partnership to Assist Hiring Authorities

University of Minnesota has a partnership with The MN Minority Media Coalition (MMMC) and Bayard Advertising (formerly Ludlow Advertising), to provide hiring authorities with media consultants who can help with the placement of employment ads.

The MMMC should be utilized to place targeted diversity advertisements (Asian Pages, Asian American Press, Gente de Minnesota, Hmong Times, Insight News, La Prensa, Latino Midwest, La Voz Latina, Minneapolis Spokesman-Recorder, Native American Press, One Nation News, The Circle, radio, Internet, etc.) and Bayard Advertising, Inc. utilized to place mainstream advertisements (Star Tribune, St. Paul Pioneer Press, suburban publications, Internet, radio, TV, billboards, etc.).

Utilizing the services of both media consultants is FREE. In most cases, they receive their commission from the media, so you are only charged the current line rate for each publication.

You are encouraged to take advantage of this service to improve the quality, diversity, and quantity of applicants for your vacant positions.

Procedures for Placing Job Advertisements

  1. Contact the MMMC or Bayard Advertising via phone/fax/e-mail with vacancy information, including requisition number, where to apply, equal opportunity statement, and indicating whether the ad will be an in-column or display ad. Also include your phone number and billing address. In addition, if you would like an account string or other accounting number referenced on your invoice, please let your Account Rep know that when you call in your advertising request.

    For many positions you may wish to contact both the MMMC and Bayard Advertising.

  2. Valerie Wallace (Minneapolis Spokeman) or John Oberg (Bayard) will write the ad. You may also write your own ad, or write the majority of the ad and get input from Valerie or John, if you prefer.

    If you are running a display ad, graphic designers will work on the design of the ad at either location.

  3. Together, the publication(s) and section(s) you want your ad to run in will be determined. This could entail local or national newspapers, Internet advertising, trade journals, or any other media alternatives.
  4. You will receive a copy of the ad with the publication's estimate of cost. Changes to the ad will be made based upon your instructions.
  5. The ad will run in the selected publication(s).
  6. You will receive an invoice and proof of publication(s) the following week from each agency used.

Agency Contacts

MN Minority Media Coalition
Valerie Wallace
Minneapolis Spokesman
Phone: 612-827-4021
Fax: 612-827-0577
E-mail: vwallace@spokesman-recorder.com

Bayard Advertising, Inc.
Bayard Brochure
John Oberg
Account Executive
Bayard Advertising
Phone: 952-703-2497
Fax: 952-881-2266
E-mail: jon_o@bayardad.com

Office of Human Resources