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McGonigal - 300

Jane McGonigal is director of game R&D for the Institute for the Future and consults with corporations on the problem-solving value of alternate reality games. She will speak at the College of Design's "Design Intersections" symposium March 18.

Design Intersections symposium to ponder "Disruptive Effects: How Design is Changing Your World (and how to profit from it)"

New University of Minnesota College of Design series seeks to stimulate business community thinking about design and its application in new ways

Contacts: Laura Weber, College of Design, l-webe@umn.edu, (612) 625-6566
Jeff Falk, University News Service, jfalk@umn.edu, (612) 626-1720

March 8, 2010

Internationally renowned future forecaster and game designer Jane McGonigal will be the keynote speaker at the first Design Intersections business symposium, noon to 5:30 p.m. Thursday, March 18, at the 3M Auditorium, Carlson School of Management, 321 - 19th Ave. S., Minneapolis. The series is sponsored by the University of Minnesota’s College of Design in partnership with Larsen, a Minneapolis-based national design, branding and interactive agency.

“Disruptive Effects: How Design Is Changing Your World (and how to profit from it),” is the title of the first program in the Design Intersections series, which is envisioned as exploratory, interactive dialogs among designers and representatives of other disciplines discussing the consequences of design-induced change.

Symposium attendees will play McGonigal’s alternate reality game, “World Without Oil,” using smart phones and laptops. Named one of the most 100 creative people in business by “Fast Company,” McGonigal is fresh from an appearance at the sold-out 2010 TED Conference last month. She is director of game R&D for the Institute for the Future and consults with corporations on the problem-solving value of alternate reality games.

Other symposium presenters include Tom Erickson, an interaction designer and researcher for IBM’s T.J. Watson Research Center, and Nora Paul, director of the U of M’s Institute for New Media Studies. Tom Fisher, dean of the College of Design, will moderate the symposium.

The purpose of the Design Intersections series is to:
•    Stimulate business community thinking about design and its application in new ways.
•    Inspire designers to see opportunities in periods of rapid, unpredictable transformation.
•    Learn how design can impact global issues including environment, healthcare, the economy, communications and culture.

Conference attendance is open to the public, and will be most beneficial to managers and decision makers; designers, creatives and technologists; university faculty, students and staff; and research and funding partners.

For more information and to register, visit http://intersections.design.umn.edu. A fee of $150 includes lunch and a post-symposium reception.

Tags: College of Design

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College of Design "Design Intersections" Symposium