University of Minnesota
Kathleen Vohs studies consumer self-control in her lab at the Carlson School of Management.
U of M Moment - Self control in the age of temptation
December 2, 2010
With the holiday season in full swing, the urge to indulge is greater than any other time of year. U of M Carlson School of Management marketing professor Kathleen Vohs’ research on self-control says the modern deluge of tempting messages could be whittling away at our ability to resist.
Vohs’ findings suggest people have a limited amount of self-control.
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