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Nick Beste's Man Cave

September 26, 2011


Nick Beste.

Photo: Uriah Mendoza

U of M alum's growing business is based on fun and opportunity

By Bill Magdalene

One year after graduating from the U of M's Carlson School of Management, Nick Beste has topped $1 million in sales with his company, Man Cave Worldwide.

Man Cave gets guys together for "meatings"—events where they grill and eat meat, watch satellite TV, and play "manly" games at a friend's house. Part-time Man Cave "guides" set up the meatings and earn some extra income while doing so.

Recently, Beste answered questions about his creation.


Q&A with Nicke Beste

When you first imagined Man Cave, what did you hope to create?
We initially wanted to create a way for guys to get together for a backyard barbecue, but since then it has morphed into something much more than that. It is now not just a backyard barbecue—it is a man state of mind and getting together with the guys again to do what you do, whatever it is you do.

What has been the biggest challenge?
The hardest part is managing the long-term brand vision with the short term executional stuff. It is very easy to get bogged down in the day-to-day grind and forget about the long term vision. Likewise you can spend all day in the clouds and forget that someone actually has to execute the grandiose plans you are coming up with!

Why is Man Cave important?
Because Man Cave gets guys together—it keeps them connected. In this day and age everything is so fast paced and relationships are so virtual that real human interaction with your friends is a way of the past. We are changing that.

Why the University of Minnesota?
I really wanted to go to Carlson. It is one of the top business schools in the country and especially the Midwest. I also always loved Minneapolis. I grew up in North Dakota, so we always viewed Minneapolis as this place of constant fun and opportunity. I knew I wanted to start my own businesses and Minneapolis seemed like a great fit for that.

How has your U of M experience helped you?
The Holmes Center for Entrepreneurship was incredible. John Stavig is the Director there and without him we wouldn't have been able to accomplish any of this. I think that the actual in-class/textbook materials helped me pass tests at the time, but the things I learned from my experiences with John and the center were far greater than that—they will help me pass "tests" while running my businesses for the rest of my life. We did actual hands on things where you had to "do" whatever it was that you were supposed to be learning—now that was powerful!

Advice for undergraduates?
Go and get whatever it is that you want. Don't just sit back and do whatever everyone else is doing. Figure out what you want and then go get it with relentless perseverance. You can do whatever you want in this world so make it happen! Why wait! Read books about the people that you aspire to be and learn from their successes and failures. They were someone just like you one day, so why can't you accomplish the same thing?

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Holmes Center for Entrepreneurship