My alma mater
By Jennifer Alstad, '92
From M, summer 2006
When I came to the U, it was everything that I dreamt of--a huge campus, foreign languages, thousands of students--and anonymity. Growing up in the small town of Granite Falls, Minnesota, the idea of going somewhere very big was exciting. The reality of it was even better. We could do our own experiments: posting flyers that the energizer bunny was going to jump over Northrop Auditorium to see how many people would come to the event, gluing quarters to the sidewalk to see how many people stopped to pick them up versus a dollar bill, trying to get students to care about childcare.
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Jennifer Alstad, '92, is cofounder of the Minneapolis-based design and consumer understanding firm, b-swing, inc.