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Outgoing editor in chief Shane Hoefer with the new Minnesota Daily.
Extreme makeover: University standby gets a new look
University standby gets a new look
By Rick Moore
From M, summer 2004
Few icons around the Twin Cities campus can evoke memories for virtually all alumni. But chances are, unless you attended the University before 1900, you have more than a passing familiarity with the Minnesota Daily. Maybe you marked the days of quarters past with the ramblings of Elmo's weather forecast. Or perhaps your semesters were more enjoyable with a daily fix of the crossword puzzle (more on that later) or "Network," the idiosyncratic, present-day exchange-of-ideas-and-sarcasm column. You may not, however, be familiar with the new look of the Minnesota Daily. In mid-February, the Daily received a dramatic makeover; in fact, it's probably more accurate to say that it got a whole new body. After 65 years as a tabloid-sized newspaper (just under 12 inches wide), the newspaper switched to a broadsheet format--the size of a majority of daily publications. The conversion, says outgoing editor in chief Shane Hoefer, was made for a variety of reasons. First and foremost, Hoefer feels that the new format enables the newspaper to "tell stories in a more engaging and vibrant way, with more photographs, more graphics, more headlines, and more creativity." Whereas the tabloid Daily was only able to start three or four stories on page 1, the new format allows it to feature an average of five stores on the front page, as well as run a column of another nine or 10 news briefs. That plays well with today's readers, Hoefer says, many who have more abbreviated attention spans for news. "They've grown up on the Internet," he says. "They want ease of information. They're commuters; they're busy." Also, he says, "As a training institution, it only makes sense to be training our journalists in the same format they'll be working in after graduation."
Daily at a
Founded in 1900
$2.1 million annual operating budget
5th largest daily newspaper in Minnesota
Circulation: 31,000 per day
Estimated readership: 55,000-60,000 per day
Staff of 160, including 85 in editorial
Formerly housed in Murphy Hall, the Daily is at 2301 University Ave. S.E.