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Expert Alert

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University of Minnesota expert Mark Bergen is available to discuss last minute holiday shopping tips.

U of M expert available to talk last minute holiday shopping strategies

December 16, 2010

The days are counting down to the holidays and many consumers still haven’t found that perfect gift. A University of Minnesota expert who has some tips for busy shoppers is:

Mark Bergen, James D. Watkins Chair in Marketing, University of Minnesota Carlson School of Management

An expert in pricing and marketing strategy, Bergen points to brick and mortar stores instead of online retail to find last minute deals. He advises shoppers not to wait for the "loss leader" deals traditionally seen around black Friday and right after Christmas, but to head to perishable items or those that will lose value once the holidays wrap up. He advises consumers to visit malls where they can see a wide selection very quickly.

To view or embed a video of Bergen discussing how to handle last minute holiday shopping, visit http://www.youtube.com/watch?v=cjiHN-X9GB0.

Bergen is a sought-after lecturer and professor with expertise on a multitude of topics related to pricing. His research has been featured in national and international media, including Time, MSNBC and NPR.

To interview Bergen, contact Rebecca Monro at (612) 626-7940 or rmonro@umn.edu; or Preston Smith at (612) 625-0552 or smith@umn.edu.

Expert Alert is a service provided by the University News Service. Delivered regularly, Expert Alert is designed to connect university experts to today's breaking news and current events. For an archive and other useful media services, visit www.unews.umn.edu. Views expressed by experts do not represent the views of the University of Minnesota.

Tags: Carlson School of Management

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U of M professor Mark Bergen discusses last minute holiday shopping strategies - [YouTube Video]