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Joe Redden is in the U of M's Carlson School of Management.

U of M experts available to speak on Super Bowl advertising

February 4, 2010

Have you ever wondered how much time is worth? On Super Bowl Sunday it’s worth about $10,000 a second, roughly $3 million for just one 30 second ad. Will animals or celebrities rule? What makes an iconic Super Bowl ad? Is the money worth it?

Two University of Minnesota experts who can comment on the annual "marketing bonanza" that is Super Bowl Sunday are:

George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department at the Carlson School of Management
John is a leading expert on marketing channels, high-technology and branding. Most recently his comments on pricing and branding issues have appeared in the New York Times, Business Week and the Star Tribune.

Joseph Redden, assistant professor of marketing at the Carlson School of Management
Redden's teaching and research focuses on consumer experience with satiation, variety, and quantity. His work has been featured in outlets such as Psychology Today, the Star Tribune and the Vancouver Sun

To interview either one of these experts, contact Ryan Mathre at 612-625-0552 or; or 
Rebecca Monro: 612-626-7940 or


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