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Expert Alert

Monday Night Football + Favre vs Packers = a "marketing bonanza"

October 23, 2009

It's on course to be the most-watched Monday Night Football game in history when the Green Bay Packers come to Minnesota tonight to face their former hero Brett Favre and the Vikings. A U of M expert available to talk about the marketing of the Favre-led Vikings is:

Mark Bergen, University of Minnesota Carlson School marketing professor
From national attention on ESPN to brand building, “it's a marketing bonanza - this is as good as it gets,” says Bergen. He can explain the business, retail and advertising aspects of tonight's matchup. He is the James D. Watkins Chair in the Carlson School of Management and consults with companies in the medical, service, food, retail and industrial markets.

To interview one of the experts, contact the University News Service, (612) 624-5551.

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