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The Favre Effect

June 24, 2009

Brett Favre has strongly indicated his desire to become a Minnesota Viking for the upcoming season. Between cheering for a former hated rival and a campaign for a new stadium, there's a lot to consider in the Vikings organization and its fan base. A University of Minnesota professor helps break down the potential impact of the Favre Effect:  

Stephen Ross, sports management professor at the University of Minnesota.

To interview this expert, contact the University News Service, (612) 624-5551.

Tags: Athletics

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