The Favre Effect
June 24, 2009
Brett Favre has strongly indicated his desire to become a Minnesota Viking for the upcoming season. Between cheering for a former hated rival and a campaign for a new stadium, there's a lot to consider in the Vikings organization and its fan base. A University of Minnesota professor helps break down the potential impact of the Favre Effect:
Stephen Ross, sports management professor at the University of Minnesota.
To interview this expert, contact the University News Service, (612) 624-5551.