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Expert Alert

Businesses seek to make you laugh (then buy) with this year's Super Bowl ads

January 29, 2009

At $100,000 a second, Super Bowl advertisers this year must take advantage of their limited time and get their message across. And there's an increasingly popular way to do that, says a University of Minnesota expert:
 
John Eighmey, University of Minnesota School of Journalism and Mass Communication professor
Watch for an even more use of humor this year, says Eighmey (specifically General Electric's scarecrow ad). Everyone wants to be liked, and effective humor can deliver attention, liking and memorability. Eighmey is the Raymond O. Mithun Land Grant Chair in Advertising, a former member of the Federal Trade Commission and a national authority on advertising, marketing and mass communication.

To read Eighmey's advertising insights on his blog:http://eighmey.blogspot.com/ 

To interview this expert, contact the University News Service, (612) 624-5551.

Tags: College of Liberal Arts

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