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Expert Alert.

Expert Alert

Target market: motherhood

May 8, 2008

This Mothers Day, marketers and politicians alike might be reminded of the powerful demographic of moms. A University of Minnesota expert who can explain more is:
Mary Vavrus, University of Minnesota Communication Studies professor

Vavrus can discuss how mothers are viewed as a niche market and are precisely targeted by advertisers and marketers. Additionally, they often work as a swing voting bloc during political campaigns. Vavrus can also dissect how media representations of mothers and mothering has changed over time. 

To interview this expert, contact the University News Service, (612) 624-5551.

Tags: College of Liberal Arts

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