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Wordmark and Logo Guidelines

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  Brand Home > Graphic Standards

Wordmark and Logo Downloads

Use of University wordmarks and logos must conform to current policies and guidelines. See Wordmark and Logo Guidelines for more information.

The wordmark and logo samples below link to the Images Library for downloads. Access to the Images Library is available to University of Minnesota faculty and staff. To register, see the usage agreement and registration.


Wordmark

Wordmark.

 

The wordmark formally represents the University. Use it on all visual communications.

download.Download from the Images Library (log on required)

 

 

Block M

M.  

The block M is the most recognizable symbol of the University.

download.Download from the Images Library (log on required)

 

 

Block M and Wordmark Combinations

Block M and wordmark.  

The wordmark guidelines also apply to wordmark and block M combinations.

download.Download from the Images Library (log on required)

 

 

Goldy Gopher

Goldy leaning on block M.  

Use Leaning Goldy or Running Goldy in addition to the wordmark, but not as a substitute for it.

download.Download from the Images Library (log on required)

 

 

Wordmark and Unit Combinations

CLA.  

The wordmark may be used in combination with a unit's logo to communicate a connection to the University.

download.Download a template for creating a unit logo and wordmark combination from the Images Library (log on required)

 

 

Regents Seal

Regent seal sample.   The regents seal represents the Board of Regents of the University of Minnesota. It may not be used without the approval of University Relations.
 

Recycle Symbols

Recycle symbol.  

Include the recycled symbol and a recycling information statement indicating the appropriate postconsumer waste content of your paper on all publications.

download.Download from the Images Library (log on required)

 

 
The University of Minnesota is an equal opportunity educator and employer.