Introduction

Our communications not only deliver specific messages, they also reflect the University as a whole. When we use our well recognized logos and colors on print pieces, Web sites, presentations, etc., we help our audiences instantly identify our communications as coming from the University of Minnesota, capitalize on well-earned respect and positive associations, and strengthen our institutional identity. Companies and organizations spend decades and millions of dollars to build the level of recognition the University of Minnesota logos and colors already enjoy.

This graphic standards site provides rules for using the University of Minnesota wordmark, logos, colors, and brand, which are governed by the Use of the University's Trademarks, Logos, Colors, and Seal policy. It also contains information about electronic standards and resources regarding trademarks, licensing, stationery, required statements, and more.

What's Inside

Go to the Wordmark and Logos section for information on using the University's logos. They include:

• The wordmark
• The block M
• Goldy Gopher
• The regents seal

The Driven to Discover section includes information on incorporating the components of Driven to Discover into your communications. You will find standards for using the brand, graphics to use in your communications, and templates for creating posters, ads, brochures, online graphics, and presentations.

Check the Color and Type section for guidelines on applying the colors of the University, plus print and online typographic standards.

Refer to Electronic Standards for information about Web and e-mail templates, policies, and online resources. For complete standards

See Resources for trademark and licensing guidelines, information on ordering stationery, key statements and logos to include in publications; plus directions to the online University Style Manual.

This site was created by University Relations, which is charged with developing and maintaining graphic standards that promote and protect the University brand.