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Graphic Standards.

Presidnet Bruininks.From the President

The University of Minnesota is one of the most comprehensive and dynamic public universities in the world.

That breadth and energy are what help make us great. But as compelling as our many different voices are, we gain power and impact when we speak as one interconnected university. When our many parts come together with a clear, coordinated identity, the entire institution benefits.

That's what the graphic standards are designed to help us do. They provide a consistent visual language we should use to reflect the University as a whole, while still preserving the unique personalities of our individual parts.

This graphic standards site has clear, concise answers to your questions about logos, color, typography, trademarking and more. I encourage you to bookmark it and apply these standards consistently.

Whatever kind of work we do, and wherever we do it, we want our print and electronic communications to say "University of Minnesota."

That helps you and the University.

Sincerely,

Robert H. Bruininks signature.

Robert H. Bruininks
President
 

Graphic Standards Manual

Download the full Graphic Standards Manual (2.9 MB PDF).

Download the Graphic Standards Basics 8.5 x 11 (400 K PDF).

Download the Graphic Standards Basics 11 x 17 (400 K PDF).

Publications Checklist

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The University of Minnesota is an equal opportunity educator and employer.